Vanity Fair Napkins

Vanity Fair Luxury Napkins Amazon+ Page

Georgia Pacific, one of the largest manufacturers and distributors of paper towels, toilet paper, and tissue products, had started to notice a decline in its napkin sales. It seemed as though people had transitioned from using paper towels for cleaning up messes, to using them for literally everything. The ask was for us to remind people of the place that napkins hold on our tables through a series of Amazon+ Pages showcasing moments in which a little luxury makes all the difference.

ROLE: Copywriter