Ruby Tuesday

Micro Content

Ruby Tuesday regularly needed fresh, organic content to update their followers on current specials and new menu items. Together, my art director partner and I brainstormed gifs, photos, and videos that would catch the attention of their audience before bringing them to life in photoshoots.

ROLE: Copywriter

The Garden Bar Campaign

In 2015, Ruby Tuesday decided to freshen up their Garden Bar by adding over 50 new ingredients, and asked us to help them create awareness around the change in their second test area, St. Louis. Having already rolled out an awareness campaign a few months earlier in Atlanta, the client asked that we stick with the same, copy heavy, pun-filled theme shown through gifs and images. And to that I said, "yaaaaaaaaas! Let's groooooooooow! I've bean waiting for this opportunity for months!"...or something like that.

 ROLE: Copywriter