draftLine Website
While working at draftLine, the in-house studio at Anheuser-Busch, I was tasked with helping build out wireframes and copy for our agency website. After partnering with an art director to create the visual theme and user flow, I created our agency tone and started putting down words. This, is the final result: https://www.draftline.com/en/home.html (It does seem something has gone funky with their code recently.)
Field Trip Health
Psychedelic-assisted therapy is a huge passion of mine as it helped me make huge strides in my C-PTSD healing journey. Recently, I’ve been partnering with Field Trip Health on a few UX writing-focused projects to help get people who could benefit from their help sign up for their first session. The first project leads people from their email to a microsite where people can learn more about Field Trip and book a session. The second project is a lead nurturing journey consisting of several emails that gently, yet strategically, provides people with more information about Field Trip to help them become more comfortable taking the next step. Both are currently in the process of being designed, so for now, the outlines are below.