Udderly Smooth

If you are a cow who is living with dry udders, then you might try Udderly Smooth. If you are a human who is living with dry skin, then you might also try Udderly Smooth. That's right, this udder cream turned skin moisturizer tasked us with increasing product sales in Walmart locations through the use of good ole social media. As a mom-and-pop shop that was previously running its social accounts in-house, we did a voice, look, and feel exploration before diving into content creation. Halfway through our media flight, we reached over 2.7mm unique users, and by the end of our campaign, we saw a 23% lift in brand-level sales compared to the pre-media period. How moooooovalous.

ROLE: Jr. Copywriter