Island Cannabis Co.

Social Media Consulting and Content Creation

For Island, a cannabis start-up, growing its social media presence was a top priority. They contracted me to formulate a social media strategy based on their needs and feasibilities to help increase followers and ultimately engagement. Here, I was also responsible for leading the team in content ideas, mostly for Instagram, while writing copy and managing a junior writer. Cannabis brands are unable to do any paid advertising, so often you have to think outside the box to gain attention. This means getting creative with Stories, or hacking features such as Instagram Live.

Nugs of Inspiration Story

In order to reach Island’s audience of active entrepreneurial-minded people while still maintain their fun, care-free voice, we created a Story content series, “Nugs of Inspiration” that is both encouraging and entertaining. Island, didn’t have a designer on staff at the time, so the graphics were also created by the writing team (Just a head’s up!).