Aflac
Aflac asked us to create a launch campaign for their One Day Pay program. The program is essentially what it sounds like, if you file a claim by a certain time of the day, then Aflac will be able to get your money to you within that 24 hour period. Which is super awesome, right? It pretty much makes Aflac a hero to a lot of middle-class families. Realizing that, we suggested a campaign where we turn the Aflac Duck into Super Duck to fully demonstrate his One Day Pay powers. This fully came to life through a 2 phase micro-content segment (the first teasing that the Aflac Duck is Super Duck, and the second revealing that he is Super Duck/showing him in action) and a 360° video.
As for the 360° video itself, you can view that, here.
ROLE: Copywriter
