Stainmaster

Demo Video Campaign 

When Stainmster came to us to drive awareness for their new line of floor cleaners, we knew we needed to hammer home the product benefits in a way that helped them stand out from the traditional, and let’s be real, boring demo videos that dominate the majority of the advertising in the space. Inspired by a real, human scientist on the Stainmster team (named Andy), we created the character, Andy, and put him in weird, whimsical, stain-creating scenarios that look nothing like the usual carpet stain remover commercials featuring red wine spilling from a coffee table in an eerily clean suburban home.

ROLE: Copywriter