BON V!V Spiked Seltzer

 BON V!V Spiked Seltzer

Rebranding!

When I first was brought onto the BON V!V Spiked Seltzer team, it was actually called Bon & Viv Spiked Seltzer and the can prominently featured two mermaids. Can you guess their names? Lol Or, maybe you remember them from their Super Bowl commercial during which they were pitching their seltzer to literal sharks? Well, it doesn’t really matter because after a year of going hard on nautical puns and forming our entire brand identity around being the hard seltzer you drink by the water, we decided to switch it up. We wanted to be a little classier, a little more modern, with a look, feel, and tone that would appeal to women in their 30’s who enjoy elevating their everyday. For another year, I wrote social copy across channels, helped produce a pre-roll video/TVC spot, and crafted scripts for our main influencer, Priyanka Chopra, to take inspiration from during the Instagram Live sessions we created in collaboration with her. Together, all of these pieces helped push our new voice and design out into the world.