Michelob Ultra

The Official Beer of Turkey Trotters

As the beer known for championing those who live an active lifestyle, Michelob Ultra wanted to celebrate those who would be lacing up their shoes on the biggest running day of the year–Thanksgiving. We trademarked The Official Beer of Turkey Trotters™. We sponsored local races all over the country. And, we filmed a digital video featuring Beck Bennett to let people know that we would be donating $1 to Ample House every time they tweeted a race day photo using #WillTrotForBeer.

ROLE: Copywriter