Busch Beer
#ACCELERATEHER
Right now, there are no women drivers at the top level of NASCAR. As a longtime sponsor of the sport, Busch decided it was time to help change that. By sponsoring all women drivers racing in any NASCAR series, Busch is helping to keep their careers on track and inspiring a generation of future racers.
This campaign was launched on social media and supported through a TVC that aired during the Daytona 500.
BUSCH X DAVID’S BRIDAL
Busch has always been a staple at Midwestern wedding receptions. Our tagged Instagram photos are proof. To kick off the release of our camo cans, I pitched that we create a matching wedding dress and bowtie for our audience of deer hunters and beer drinkers to walk down the aisle in. This earned media moment garnered over 18K social mentions, 1.1M earned impressions, and 155M PR impressions.
Chief Tasting Officer
To promote Busch Beer’s Dog Brew, we launched a campaign asking people to apply their dog for our salaried Chief Tasting Officer position by tweeting us their headshot & qualifications using #BuschCTOContest.
Our Chief Tasting Officer search was supported through:
Social content including a 1 to 1 activation asking folks to send us a headshot of their dog, and in return, we would send them a digital oil painted version worthy of hanging on a CTO’s wall.
A TALL-A-DOGA Dog Brew giveaway and car paint scheme during NASCAR’s iconic Talladega race.
Record-setting PR impressions, as the story was picked up by large outlets such as People, CNN, and even a few news stations worldwide.
Buschy McBusch Race 400
We gave fans the chance to name a real NASCAR race for just $1. Busch drinkers didn’t hold back. We wound up with a lot of solid names, but only one obvious winner. All proceeds went to support American Farmers through Farm Rescue.
Organic Content
Just some of my favorite tweets I’ve written, because why the hell not.
